We love to collaborate and create memorable experiences with our suppliers and customers. If you have a smart and innovative idea or product that you would like to share and benefit the world with, we are here to listen and be your creative partner!

We market our brands and products through our numerous platforms including E-commerce, Sub-distributors, Retailers, Social Media, etc. and ensure that our partners also receive good value for their business. The end vision is always to produce a positive impact on our community and turn all our customers into happy customers.

Our company in Dubai, UAE was established in 2017 with a passion to bring the latest, innovative and most exciting brands that are as ‘smart’ as they are ‘effective’. Affordable by all, they make our everyday life simpler, better, healthier and fit so that we can spend our precious time concentrating on people and things that matter most.

We are on-course to achieve our vision by creating a smart, collaborative, efficient and self-sufficient company. Our policy is to cut down all inessential costs in our supply chain and overheads and pass these benefits to our customers. This gives our products true value and the right price for everyone to buy. We are constantly bringing on-board new quality products that are in-line with our core vision of making your everyday life simpler, better, healthier and fit.